Chimney Rock Village & Lake Lure Brand Statement

11/28/2017
 

We are Chimney Rock Village & Lake Lure.

Lofty views, deep history.

We are a place born of a grand vision in an era where lofty dreams led to bold plans.

 Influenced by the lake and mountain resorts of Europe, we were envisioned as a sanctuary for serenity and relaxation. We have evolved into a place where generations come to reconnect and newcomers discover a retreat from the rigors of day-to-day life.

We are a village built with a deep pioneering spirit to enchant visitors.

We are here to delight the young and the young at heart.

We are a place that hearkens to a simpler time where the laughter of a child, a friendly smile, and the warmth of a small town captivate our guests.

We are the best of all that is Western North Carolina, a setting of unrivaled beauty.

Our backdrop is a cathedral of mountain cliffs and our forefront is a rushing river and a serene lake. We are a place where romance and charm converge with a storied history in a stunning setting.

We are a place for outdoor adventures, a hike in the woods, a bike ride, a climb on a sheer rock face, a day on the water fishing, boating, or kayaking.

We are a place of relaxing inns, charming shops, a stroll on the river—a place to pause, reflect, and be inspired. A place of art, craft, and music and a place of learning.

We are a place where guests become residents and those who choose life here wish to move not with the ticking of a clock but with the rhythm of the seasons.

Connections here run deep and hold fast.

We invite you to experience this amazing place as our welcomed guest or as our future neighbor.